A comprehensive strategic-planning process will, by necessity, include a study of your internal and external environments. Factors surveyed in this process include your organization's internal (s)trengths and (w)eaknesses and the external (o)pportunities and (t)hreats that influence your performance. This SWOT Analysis will allow you to match your capabilities and resources and operate more effectively in the competitive landscape in which you do business.

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The Marchese Group can help your organization identify these key business attributes of, and challenges facing, your organization. A successful SWOT Analysis provides the understanding your team needs to accept and effect change across your organization and the strategic framework within which your organization can grow and compete.